Privacy Policy

1. Introduction

Welcome to the e-commerce service website charleskeith.vn (hereinafter referred to as "Seller", "CHARLES & KEITH VN", or "CHARLES & KEITH").
CHARLES & KEITH takes its responsibilities regarding the security of personal information very seriously in accordance with the regulations of Vietnamese law and is committed to respecting the privacy rights of all users on CHARLES & KEITH. This Privacy Policy explains the principles governing privacy and personal information at CHARLES & KEITH.

By providing CHARLES & KEITH with your personal information and using CHARLES & KEITH, You ("User") agree that your personal information will be collected and used as outlined in this policy. If You do not agree with this policy, please stop providing CHARLES & KEITH with any personal information and/or exercise your rights as specified in Section 8 below.
CHARLES & KEITH will notify You of any amendments or additions to this policy by displaying a notice (in the form of a banner) on CHARLES & KEITH's homepage at least 05 days prior to the effective date of the changes. Your continued use of CHARLES & KEITH's products and services constitutes your acceptance of the updated Privacy Policy.

3. Purposes of Collection

CHARLES & KEITH only collects personal information necessary for the following purposes:
- Orders: to process issues related to User purchase orders;
- Account Maintenance: to create and maintain the User's account with CHARLES & KEITH;
- Customer & Support Services: including responding to User requests, complaints, and feedback;
- Personalization: CHARLES & KEITH may combine collected data to build a more comprehensive profile of a consumer, thereby enabling CHARLES & KEITH to provide better service with stronger personalization across various aspects, including but not limited to:
  1. To improve and personalize the User's experience on the CHARLES & KEITH e-commerce website;
  2. To enhance utilities and services, tailoring them to personalized needs, and developing new service ideas;
  3. To serve Users with recommendations and advertisements tailored to their interests.
- Security: for the purposes of preventing activities that destroy User accounts or fraudulent identity activities;
- Legal Compliance: depending on legal regulations at any given time, CHARLES & KEITH may collect, store, and provide information upon request from competent state authorities.

CHARLES & KEITH collects User personal information when:
- Directly Provided by the User: This includes personal information provided primarily on CHARLES & KEITH, such as full name, email address, phone number, address, and account login details (including any information necessary to set up an account, e.g., username, login password, IP/login address, and security questions/answers).
- Interacting with CHARLES & KEITH: CHARLES & KEITH uses cookies and other tracking technologies to collect certain information when Users interact on CHARLES & KEITH.
- From Other Legitimate Sources: CHARLES & KEITH may collect personal information from other legally compliant sources.
- Collected personal information is used by CHARLES & KEITH to deliver products and services to Users.

5. Retention Period

User personal information will be stored:
For the duration necessary to fulfill the purposes of collection;
For the mandatory retention period required by law;
Until the User requests cancellation or manually logs in to perform deletion.
After the expiry of the above storage periods, personal information will be erased, destroyed, or anonymized in accordance with CHARLES & KEITH's internal procedures, unless otherwise stipulated by law.

6. Entities with Access to Information

User personal information may be accessed by:
- Authorized internal departments of CHARLES & KEITH for the operation of the Platform;
- Sellers, logistics providers, payment service providers, and relevant partners to the extent necessary to complete transactions;
- Competent state authorities upon lawful request;
- Other third parties when lawful consent is provided by the User in accordance with legal regulations.

7. Data Controller & Management Entity

Maison Retail Management International Joint Stock Company – Established and operating under Enterprise Registration Certificate No. 0313175103 issued by the Department of Finance of Ho Chi Minh City, registered for the first time on March 23, 2015. Head office: 189 - 197 Duong Ba Trac, Chanh Hung Ward, Ho Chi Minh City.
Methods of contact in case of questions or inquiries regarding this Privacy Policy or the actual collection and management of personal data:
1. By phone: 1900 252 538
2. By email: customers@charleskeith.vn

8. Right to Access & Edit Data

Users can access, update, and edit their personal information through:
- User account on the CHARLES & KEITH Website (for information allowed to be edited by the system); or
- Submitting a request to CHARLES & KEITH through published contact channels.
- CHARLES & KEITH will receive and process valid requests from Users within a reasonable timeframe, unless otherwise provided by law.

9. Data Security

CHARLES & KEITH always makes every effort to keep User personal information secure by implementing various safety measures, including:
- Operational Environment Security: CHARLES & KEITH stores User personal data in a secure operating environment accessible only to employees, representatives, and service providers on a need-to-know basis. CHARLES & KEITH adheres to industry standards and laws regarding User personal data privacy.
- In the event of a server security breach by hackers resulting in the loss of User personal data, CHARLES & KEITH will be responsible for reporting the incident to competent authorities for timely investigation and resolution, as well as notifying affected Users.

10. Security Complaint Resolution

At CHARLES & KEITH, protecting Users' personal information is of utmost importance.
Users are assured that information provided to CHARLES & KEITH will be kept secure.
CHARLES & KEITH understands that safeguarding User rights regarding personal data protection is our direct responsibility. Should Users have any questions or feedback concerning the misuse or unauthorized scope of their personal information, please contact us via hotline at 1900 252 538 or email at customers@charleskeith.vn.
The timeframe for CHARLES & KEITH to address feedback and complaints regarding User personal information is 07 (seven) working days, starting from the date of receiving the User's complaint.
In all circumstances, CHARLES & KEITH prioritizes negotiation and mediation with Users to reach a consensus and resolve complaints.
If both parties fail to reach a mutual agreement through negotiation or mediation, either party reserves the right to bring the matter to a competent People's Court for resolution in accordance with the law.

11. Miscellaneous Provisions

The collection of User personal information must strictly comply with relevant legal regulations on personal data protection.
- The Privacy Policy comprising the above provisions will be publicly disclosed on the Platform and clearly displayed to Users.
- Data collection and usage require prior consent from Users. Please refer to Section 2 above regarding consent details.
- Users have the option to allow or disallow the use of their personal information in the following cases, and may change this decision at any time: (a) sharing, disclosing, or transferring information to a third party; (b) using personal information to send advertisements, product offerings, or other commercial communications.
- The use of User personal information, including sharing, disclosure, and transfer to third parties, will be conducted in strict accordance with the purposes and scope outlined in this Privacy Policy.
- Ensuring the safety and security of personal information will be performed in accordance with legal regulations.